Corporate Communications Insights Analyst or Senior Analyst

Depending upon the desired qualifications of the successful applicant, the hiring manager may elect to fill this position at a higher level within the job hierarchy.

Job Summary:

Brand Strategies and Campaigns is seeking a Corporate Communications Insights Analyst with the research and insights team. The ideal applicant will have a background in communications but enjoys using data and insights to drive strategy with experience in social media listening, Boolean logic, and media measurement. This role will be responsible for advancing Duke Energy Corporate Communication and Public Affairs measurement, research, and insights.

Key Skills, Abilities and Experience

• Social media listening and comfort with tools like Sprinklr, Brandwatch, or Talkwalker.

• Media monitoring and measurement and experience with a tool like Cision, PublicRelay, or Meltwater.

• Some coding skills for data organization/analysis, Power BI, or other similar work

• Experience with primary research like survey, focus groups, etc.

• Data visualization

• Ability to communicate complex data in a simple, actionable way

• Ability to visualize data in the most effective way possible for a given project or study

• Analytical and problem-solving skills

• Experience with machine learning and AI

• Familiarity with data management tools

• Ability to work independently and with team members from different backgrounds

• Excellent attention to detail

• Ability to build, develop and maintain strong stakeholder relationships and resolve issues as needed

• Ability to work and make decisions independently and collaboratively with multiple stakeholders

• Experience with search analysis and measurement

• Experience with website measurement

Responsibilities

• Assisting with key measurement reports, such as: monthly analytics dashboard, issues/crisis social & traditional media reporting, weekly social media report outs, etc.

• Advertising measurement & reporting, such as: integrating with agencies of choice to ensure appropriate and meaningful KPIs are measured and integrated into the larger program, working with primary research to better understand advertising effectiveness as it pertains to business outcomes, building and maintaining internal measurement program including web measurement, internal email metric implementation and execution, integration into the larger measurement program, and industry trend identification and reporting.

Basic Qualifications

Note: This posting is for one open position. Dependent on relative experience, the level to which a candidate is aligned is outlined below.

Communications Manager

• Bachelor’s degree in public relations, communications, journalism or other related degree

• In addition to bachelor's degree, two (2) years minimum of related work experience

• In lieu of bachelor's degree AND two (2) years minimum of related work experience listed above, high school diploma/GED AND six (6) years minimum of related work experience

Senior Communications Manager

• Bachelor’s degree in public relations, communications, journalism or other related degree

• In addition to bachelor's degree, five (5) years minimum of related work experience

• In lieu of bachelor's degree AND five (5) years minimum of related work experience listed above, high school diploma/GED AND nine (9) years minimum of related work experience

Desired Qualifications

• Prior experience using social listening tools such as Sprinklr, Brandwatch, or Talk

• Prior experience using media monitoring and measurement tools such as Cision, PublicRelay, or Meltwater.

• Experience using data analysis to support communications strategy

• Proficient in Microsoft Office products, such as Outlook, Word, PowerPoint and Excel, as well as SharePoint and PowerBI

• Demonstrated strong written and verbal communication skills

• Demonstrated effective conflict management and negotiating skills

• Demonstrated ability to work self-directed and be a team player

• Demonstrated ability to strategically plan communications that are tied directly to measurable business results

• Highly motivated individual who can follow through and work with minimal direct supervision

• Highly flexible and adaptable

Working Conditions

• Position will be based at the Duke Energy Plaza in Charlotte, NC

• 2-3 days per week in office

• Hybrid mobility classification - work will be performed from both remote and onsite locations after the onboarding period. However, hybrid employees should live within a reasonable commute to Duke Energy Plaza